昊天棋牌

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      1. 易观发布全新易观方舟智能用户运营产品套件及ARGO成长模型互联网+

        观察君 2018-12-26 18:22
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        导读

        GUONEILINGXIANDESHUJUJISHUFUWUSHANGAnalysysYIGUAN,ZHENGSHIDUIWAIFABUQUANXINDEYIGUANFANGZHOUZHINENGYONGHUYUNYINGCHANPINTAOJIANJIARGOCHENGZHANGMOXING。

        昊天棋牌2019NIAN12YUE26RI,GUONEILINGXIANDESHUJUJISHUFUWUSHANGAnalysysYIGUAN,ZHENGSHIDUIWAIFABUQUANXINDEYIGUANFANGZHOUZHINENGYONGHUYUNYINGCHANPINTAOJIANJIARGOCHENGZHANGMOXING。

        ZAILINGSHOUDIANSHANG、ZAIXIANJIAOYU、JINRONGFUWU、CHUANTONGQIYEHULIANWANG+ZHUANXINGDENGLINGYU,YONGHUYUNYINGHUODONGCHOUBEIQIZHANG、YUNYINGCELVEDIEDAIMAN、DUIJISHUBUMENYILAIQIANGDENG,SHIYONGHUYUNYINGRENYUANYUDAODEPUBIANWENTI。RUHEYIZHANSHIJIEJUEZHEIXIEYONGHUYUNYINGTIAOZHAN、SHIXIANYEWUCHENGZHANG?YIGUANFANGZHOUZHINENGYONGHUYUNYINGCHANPINTAOJIAN,CONGYEWUDEHEXINSUQIUCHUFA,JIEHEXINGYELINGXIANDEZHINENGJISHUYINGYONGHEKAIFANGDEDICENGJISHUJIAGOU,YIHUOKEZHUANHUA、HUOKEZHANKEDAOYONGHUJIAZHICHUANGZAOWEILUOJIAODIAN,BANGZHUQIYETIGAOYONGHUYUNYINGXIAOLV,JIANGDIYONGHUYUNYINGCHENGBEN,CUJINKEHUYEWUDECHIXUZENGZHANG。

        ZHUANWEIJIEJUEYONGHUYUNYINGDEJUTIYEWUTIAOZHANERSHEJI,YIGUANFANGZHOUJIYUDUONIANYONGHUYUNYINGYANJIUHESHIJIANTICHULE“ZHINENGYONGHUYUNYING ARGO CHENGZHANGMOXING”,BANGZHUQIYESHEJIYONGHUYUNYINGMUBIAOJICELVE,CONGAcquisition HUOKEZHUANHUA、Retention HUOKEZHANKEZAIDAO Growth CHUANGZAOJIAZHI,GOUJIANOpenKAIFANGDEYONGHUYUNYINGPINGTAI,ZHANZAIYONGHUSHIJIAOJIANGYUNYINGZHONGDIANFANGZAIYONGHULVCHENGDUIYINGJIEDUANDEGEXINGHUAXUQIUSHANG,ZAIZHENGQUEDESHIJIANSHISHIZHENGQUEDEYUNYINGCELVEJICHUDADONGZUO,ZHUIQIUYONGHUYUNYINGXIAOLVHESHOUYIDEZUIDAHUA。

        昊天棋牌ZHINENGYONGHUYUNYINGCELVEARGOCHENGZHANGMOXING

        YIGUANCPOZHUJIANGZAIFABUHUISHANGJIANGDAO,“YIGUANFANGZHOUZHINENGYONGHUYUNYING YIYONGHUWEIZHONGXIN,TONGGUOLIANGHUAYONGHULVCHENGZHONGDEGUANJIANCHANGJINGDEGUANJIANXINGWEI,DUIYONGHUJINXINGSHENGMINGZHOUQIJIEDUANDEHUAFENYIJIRENQUNDEXIFEN,ZHENDUIYONGHUSHENGMINGZHOUQIDEBUTONGJIEDUAN、BUTONGXIFENRENQUN,ZHIDINGDEYUNYINGMUBIAO,BINGTONGGUOGONGJUHESHOUDUANWEIBUTONGYONGHURENQUNTIGONGCHAYIHUADEFUWUBINGSHIXIANYUNYINGMUBIAO。”

        面向业务:以用户为中心,深入运营场景

        MIANXIANGYEWUDECHANGJINGYINGYONG,CONGYONGHUZUICHUSHIYONGCHANPIN,DAOHEQIYEJIANLIZHANGQIGUANXIDEMEIYICIJIECHU,MEICICHUDIANJIEWEICHANGJING。ZHINENGYONGHUYUNYING,JIUCONGSHIBIEYONGHULVCHENGDEGUANJIANXINGWEIKAISHI,WOMENKEYIFENBIECONGYONGHUHEQIYELIANGZHONGSHIJIAO,JINXINGYEWUYUNYINGMUBIAOSHEJI,CONGERBUDUANMANZUYONGHUDEXUQIUHETIYAN。

        昊天棋牌YONGHUSHIJIAOBAOKUOLECONGGOUJIANYONGHUCONGXINZENG、HUOYUE、LIUSHI、ZHAOHUIDAOZAICIJIHUODEQUANGUOCHENG,ERQIYESHIJIAOZEDUIYINGYEWUCHENGZHANGXUQIU,HUAFENWEIHUOKEZHUANHUA、HUOKEZHANKE、CHUANGZAOJIAZHISANDAJIEDUAN,ZAIMEIGEJUTIJIEDUAN,YOUTONGGUO“YONGHUDULIANG——YONGHUXIFEN——YONGHUCHUDA”3BU,XINGCHENGZHINENGYONGHUYUNYINGDEGONGZUOBIHUAN。

        Acquisition—渠道优化,高效获取目标用户

        YONGHUHUOQUSHIYIQIEYUNYINGDEKAISHI。HUOKEZHUANHUAJIEDUAN,SHOUYAORENWUJIUSHIZHAODAOGAOXINGJIABIDEYOUZHIHUOKEQUDAO。TONGGUOYIGUANFANGZHOU「QUDAOFENXI」GONGNENG,GENJUYEWUXUYAOKEZIXINGSHEZHIQUDAOPINGGUDESHUJUZHIBIAO,JISHIDESHUJUFANKUIZAIYIGUANFANGZHOUXINGCHENGKESHIHUABAOBIAO,YUNYINGRENYUANNENGGOUFEICHANGZHIGUANDECHAKANBUTONGQUDAODELIULIANGZHANBIJIZHUANHUALV。LIULIANGDAQIEZHUANHUALVGAODEQUDAO,JIADATOUFANGGUIMO;DUIYUFANGKESHULIANGDI、ZHUANHUADIDEQUDAO,XUANZEXINGYOUHUA。

        Retention——引导用户价值发现,提高用户留存

        JIUDANGEYONGHUERYAN,LIUCUNCHENGBENYUANYUANXIAOYUHUOQUCHENGBEN。BUDUANYINDAOYONGHUFAXIANHETIYANCHANPINJIAZHI,SHITIGAOYONGHULIUCUNDEZHONGYAOYUNYINGSHOUDUAN。TONGGUOYIGUANFANGZHOU「LIUCUNFENXI」GONGNENG,ZHAODAOLIUCUNYONGHUHEQITAYONGHUQUFENDEGUANJIANSHIJIAN,JIWOMENCHANGTINGDAODE「Aha Moment」。YUNYINGRENYUANTONGGUO「ZHINENGLUJING」DENGMOXINGDUIGUANJIANSHIJIANJINXINGDONGCHA,ZHENDUIBUTONGDECHANPINYINDAOTIYAN,WEIYONGHUZHIDING「CHANPINJIAZHIFAXIANDEJINGXIZHILV」,CIJIYONGHUTIYANXINGFENDIAN,CONGERSHIXIANLIUCUNLVTISHENG。

        Growth——提升回访和复购/增购,激发用户价值延伸 

        SHIXIANYONGHUJIAZHIZUIDAHUA,QIANTISHINENGGOUPANDINGBUTONGLEIXINGYONGHUJIAZHI。BIRUZAIDIANSHANGYUNYINGZHONGDEYOUHUIQUANYINGXIAO,TONGGUOYIGUANFANGZHOU「YONGHUFENQUN」GONGNENG,WOMENKEYIDUIYONGHUJINXINGFENCENG,ZHENDUIHAOMAODANGHEZHONGCHENGTIEFENZHIDINGBUTONGDEYUNYINGCELVE。ZAIJUTIYUNYINGSHISHIZHONG,GENJUYONGHUGUOWANGPINLEIGOUMAIPIANHAOYIJIXIAOFEISHUIPING,SHEJIDUIYINGYOUHUIQUAN,CONGERTISHENGYONGHUFUGOUHUOZENGGOU。HAIKEYIJIEHEQIANGDA「WorkflowGONGZUOLIU」HE「ZHINENGCHUDA」,ZIYOUSHEZHICHUDATIAOJIAN,BIRUMOUSHIJIANDUAN、MOUGUDINGCHANGJINGHUOMOUTEDINGXINGWEI,RANHOUXUANZECHUDAXIAOGUOZUIJIADEQUDAOCHUDA,ZHENGGEGUOCHENGWUXURENGONGGANYU,ZIDONGHUAZHIXING。

        智能化:解放人力,自动化工作流

        ZAICHANPINTONGZHIHUAYANZHONGDEQINGKUANGXIA,PINDEJIUSHIJINGXIHUAYUNYING,ERYUNYINGXIAOLVYUYUNYINGZHILIANGZESHIHEXINJINGZHENGLI。CHANPINFABANSUDUYUELAIYUEKUAI、YONGHUSHULIANGZHISHUJIZENGZHANG,RUHETONGGUOJISHUSHOUDUANYULIUCHENGYOUHUADEFANGSHI,ZAITISHENGXIAOLVYUZHILIANGDEQIANTIXIA,SHIXIANYEWUZENGZHANGHEJIANSHAORENGONGZHONGFUCAOZUO?SHICHANGDUIZHINENGHUADEYONGHUYUNYINGMOSHI,QISHICHUIXIANYIJIU。BAOHANZHINENGFENXI、ZHINENGHUAXIANGHEZHINENGYUNYINGDEYIGUANFANGZHOUZHINENGYONGHUYUNYINGCHANPINTAOJIAN,JIANGYUNYINGRENCONGFANSUO、ZHONGFUDEYONGHUYUNYINGKUHAIZHONGJIEFANGCHULAI。

        动态分群:让用户分群更加精准高效

        YONGHUBUSHIYICHENGBUBIANDE,MIANDUIDONGZHEBAIWANDEYONGHULIANG,CHANGGUIDEYONGHUFENQUNCAOZUODESHIXIAOXINGGENBUSHANGYONGHUQUNDESHUJUBIANHUA,HUIXIAOHAOYONGHUYUNYINGRENYUANDEDALIANGSHIJIANYUJINGLI。DONGTAIFENQUNTONGGUOSHEZHIBUTONGSHAIXUANTIAOJIANHOU,QUNNEIYONGHUSHUJUNENGGOUZIDONGZENGJIAN,WUXURENGONGZAICICAOZUO,JINERDAFUJIANGDIYONGHUYUNYINGRENYUANGONGZUOLIANG。

        用户运营自动化 :提高运营效率,精准内容推送

        DENGSHANGXIANPAIQI、DENGYANFAZIYUAN、DENGYONGHUSHUJU,YONGHUYUNYINGGONGZUOHAINENGDENGZAIDENGDUOJIU?YIGUANFANGZHOUTIGONGDE「WorkflowGONGZUOLIU 」,WUXUJIEZHUSHUJUHUOJISHUDENGKUABUMENZIYUAN,JIKESHEZHIDUOYUNYINGCELVEZUHE,TONGGUOGAOXIAO、DUOYANGDECHUDATONGDAOTUISONGXIAQU,SHISHIJIANKONGYONGHUCHUFAQINGKUANG,CHONGFENFAJUEZIYOULIULIANGDEQIANZAIJIAZHI,DAFUTISHENGYONGHUDEZHUANHUAXIAOLV,CUJINYONGHUCHIXUHUOYUE。

        智能路由 :触发通道也玩“组合拳”

        TUISONGCHUDALVDI,YIZHISHILINGYUNYINGRENYUANTOUTENGDENANTI。WUCHUDA,RUHEYUNYING?YIGUANFANGZHOU「ZHINENGCHUDA 」GONGNENG,JIANG9ZHONGCHUDAFANGSHIJIZHONGGUANLI。JIEHEYONGHUJIXINGZHINENGPIPEI Push TONGDAO,CONGERBAOZHENGGAODAODALV,BINGDUIZHONGFUNEIRONGZIDONGQUZHONG,BIMIANDUIYONGHUZAOCHENGZHONGFUDARAO 。RUPush SHIZHONGWUFASONGDA,ZEZIDONGDUANXINBUFA,QUEBAOTUISONGJISHIJINGZHUNDEFASONGDAOYONGHUSHOUZHONG,WEIHOUXUYONGHUYUNYINGTIGONGBAOZHANG 。

        技术开放OpenTech:基于用户运营平台的开放生态

        HULIANWANGDECHENGGONGZHENGSHIYUANZIYUKAIFANGDEJISHUXINTAI。ZUOWEISHUJUJISHUNENGLICANYUZHEHEJIANXINGZHE,YIGUANFANGZHOUARGOMOXINGZHONGZHONGDIANTIDAOLEOpenTech,JIJIYONGBAOJISHUKAIFANG,BANGZHUQIYEDAJIANGENGJIAWANSHAN、JIANSHIDESHUJUPINGTAI,FUNENGZHINENGYONGHUYUNYING。

        开放的PaaS 

        YIGUANFANGZHOUTIGONGDUOZHONGLIANJIEFANGSHI,FUYUQIYELINGHUOGAOXIAODESHUJUCAIJI、FENXINENGLIYIJIKUAISUERCIKAIFANENGLI,JIANGDIYONGHUSHUJUHUOQU、CUNCHU、FENXIDEYANFAZIYUANYUSHIJIANCHENGBEN。

        开放的技术 

        YIGUANFANGZHOUCAIQUKAIFANGXINGDEIOTAJIAGOUSHEJI,BUTONGMOKUAIJIANXIANGHUFENLI,ZHICHIHEXINCUNCHU、JISUANYINQINGMOKUAIRECHABASHENGJI。YINRUHEYINGYONGDASHUJUXINXINGJISUANYINQINGBAOCHICHANPINGAOXINGNENGYUJIANRONGXINGDETONGSHI,ZAIXITONGSHENGJIGUOCHENGZUODAOYONGHULINGDARAO,SHIXIANGENGHAODEYONGHUTIYAN。

        开放的社区 

        ZAIBUDUANTANSUOSHUJUJISHUDEGUOCHENGZHONG,YIGUANFANGZHOUYEJIJICANYUDAOQUANQIULINGXIANDEApacheKAIYUANSHEQUDEJIANSHE,BINGCHENGWEIApacheDUOGEXIANGMUDEJIJIGONGXIANZHE,YIGUANKAIYUANDEFENBUSHIRENWUDIAODUYINQINGDolphin Scheduler(HAITUNDIAODU)ZHENGZAIBEISHUSHIJIAGONGSISHIYONG。ZAIFENXIANGJISHUTANSUOCHENGGUODETONGSHI,YIGUANYEJIANGBUDUANJIQUSHEQUJINGYANYUJISHUCHENGGUO ,RANGYONGHUTIYANDAOQUANQIUZUIYOUXIUDEJIAGOUYUCHANPIN。

        昊天棋牌YIGUANCPOZHUJIANGFENXIANGZHONGZHICHU,2019YOUTAIDUODEQIYEMEIYOUANQUANGAN,YALILAIZIWAIBUDESHICHANGHUANJING,YELAIZIZISHENSHUZIYONGHUZIYUANDEYUNYINGFALI。YIQIEYUNYINGDEJICHUDOUSHIYONGHUYUNYING,MIANDUIDONGTAI、BIANHUADEYONGHUQUN,YIJIBUDUANZENGZHANGDEYONGHUXUQIU,ZHIYOUYIKAOSHUJUQUDONGXIADEZHINENGYONGHUYUNYING,CAINENGBANGZHUQIYEGENGHAODICHENGZHANG。

        ZHINENGYONGHUYUNYING,JIUYONGYIGUANFANGZHOU。

        易观 ARGO 成长模型
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