昊天棋牌

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                        1. 数字化浪潮下,蒙牛如何实现由“草原牛”到“世界牛”的蜕变?观点

                          观察君 2018-12-18 14:16
                          分享到:
                          导读

                          MEIYICIJISHUDEGEMINGDOUHUICUJINSHEHUISHENGCHANLIDEFAZHAN,CONGERXIAOFEIHULIANWANGSHIDAIDAOCHANYEHULIANWANGSHIDAI,HULIANWANGJISHUKAIQILEXINDECHANYESHUZIHUASHIDAI。

                          MEIYICIJISHUDEGEMINGDOUHUICUJINSHEHUISHENGCHANLIDEFAZHAN,CONGERXIAOFEIHULIANWANGSHIDAIDAOCHANYEHULIANWANGSHIDAI,HULIANWANGJISHUKAIQILEXINDECHANYESHUZIHUASHIDAI。RUGUOSHUO,XIAOFEIDESHUZIHUAWEIRENMENDAILAIGENGJIABIANLIDESHENGHUO,NEIMECHANYEHULIANWANGZEBANGZHUQIYESHIXIANGENGGAODESHENGCHANXIAOLV。

                          SUIZHESHUZIHUALANGCHAODUIZHONGGUOZHIZAOZHUANXINGDEBUDUANSHENRU,RUZHIPINXINGYEYEYINGLAIZAISHUZIHUASHENGJIXIASHENGCHANLIUTONGXIAOLVDESHENGJIJIYU。CHUANTONGDERUZHIPINKUAIXIAOXINGYEXIAOLIANGBODONGPINFAN、BAOXIANYAOQIUDUGAO、CHANXIANGONGJIFUZA、WULIUWANGLUOPANGDA,YINERSHUZIHUASHENGJIDEXIAOLVFUNENGDEXIAOYIZUOYONGYEGENGXIANZHU。

                          昊天棋牌ZAIRUZHIPINXINGYENEI,ZUOWEIGUONEIRUYEDELONGTOU,MENGNIUZHENGZAIYIQUANCHANYELIANTIAODESHUZIHUA,SHIXIANCHANYESHANGXIAYOUSHENGTAIDESHUZIHUAZHONGSU,CONGERSHIXIANZAIJISHUFUNENGXIAYOUCHUANTONGKUAIXIAOSHENGCHANDAOSHUZIXIAOLVXINGSHENGCHANLIUTONGDEZHIBIAN。

                          从“草原牛”到“数字牛”的升维式重构

                          JINNIAN11YUE27RI,ZAISHANGHAIJUBANDE2019ZHONGGUONAIYE20QIANG(D20)FENGHUISHANG,MENGNIUJITUANNAIYUANZHANLVEGUIHUAFUZERENCHENGXIAOFEIZUOLETIWEI《KEJICHUANGXIN YINLINGWEILAI》DEFAYAN。TABIAOSHI,CHUANGXINSHIMENGNIUDEHEXINJIAZHIGUANZHIYI,WEILAI,MENGNIUJIANGYISHUZIHUACHUANGXIN、JISHUGUANLICHUANGXINYIJIGONGYINGLIANCHUANGXINWEIHEXIN,ZHULIGUONEIRUZHIPINHEXINGYEGAOZHILIANG、KECHIXUHEZHENXINGFAZHAN。

                          JINNIAN6YUEFEN,ALIYUNYUMENGNIUDACHENGZHANLVEHEZUOKAIQI“NAIYUANSHUZIHUA”,DEYIYUALIYUNDEJISHUFUNENG,MENGNIUZAIRUZHIPINXINGYENEILVXIANSHIXIANNAIYUANSHUZIHUA,JUXI,ZAISHUANGFANGDESHENDUHEZUOXIA,JINQIANJIAMUCHANG,CHAOGUO100WANTOUNAINIUTONGGUOWULIANWANGSHEBEI,SHIXIANNAIYUANSHUZIHUA,WANCHENGLEDUIZHENGGECHANNAILIUCHENGHENAINIUQUANSHENGMINGZHOUQIDEJIANKONG。

                          MENGNIUFANGMIANBIAOSHI,TONGGUODAJIANYIZHENGTAODESHUZINAIYUANZHIHUIMUCHANGGUANLIPINGTAI,MENGNIUKEYITONGGUOYUNDUANSHIXIANMUCHANGHENAINIUDESHUJULIANJIE,TONGGUOYUNDUANSHUJUFENXI,SHIXIANPINGTAIHUA、SHUZIHUADENAIYUANSHUZIHUAGUANLI。

                          ZAISHENGCHANDUAN,MENGNIUTONGCHENGLINAINIUYANJIUYUAN、,JIAKUAITUIJINJISHUCHENGGUODELUODI,SHIXIANSHENGCHANYANFAYUANTOUDEJIANGBENZENGXIAO。ZUOWEIJIXUESHUYANJIU、JISHUPEIXUN、SHENGCHANSHIFAN、KEPUZHANSHI、XIUXIANGUANGUANG、XIAOFEIZHETIYANGONGNENGWEIYITIDEJIGOU,NAINIUYANJIUYUANCHENGWEIKEXUESHIYANHECHENGGUOZHUANHUADEPINGTAI,TONGGUOJIASUXINJISHUDECHENGGONGZHUANHUA,YIJIBIAOZHUNLUNZHENG、JISHUSHIFANHERENYUANPEIXUN,CUJINRUZHIPINXINGYEDEKECHIXUFAZHAN。

                          ZAILIUTONGDUAN,MENGNIUZAI2016NIANDAZAOLE“AIYANGNIU”GONGYINGLIANLIUTONGPINGTAI,TONGGUOSHUZIHUAPINGTAIDUIGONGYINGLIANGUANJIANJIEDIANDEWUFENGLIANJIE,TISHENGGONGYINGLIANLIUTONGXIAOLV。ZHEIYANGDEXIAOLVTISHENGHEXINZAIYU,TONGGUOSHUZIHUAPINGTAIDEXINXILIANJIE,ZAIGONGPING、GONGKAI、GONGZHENGDESHICHANGHUANJINGXIAXIAOCHUZHONGJIANJIAOYI,TIGAOCAIGOUXIAOLV,JIANGDICAIGOUCHENGBEN,SHIXIANGONGYINGLIANXIAOLVDETISHENG。

                          JUXI,MUQIAN“AIYANGNIU”PINGTAIYIYOUZHUCEGONGYINGSHANG500YUJIA,ZHUCEMUCHANG650GE,WANCHENGJIAOYI15WANBI,PINGTAILIULIANGJIN30YIYUAN,JINNIAN,“AIYANGNIU”PINGTAIYUJIJIANGWEIMUCHANGJIESHENGLIUTONGCHENGBENDA3YIYUAN,YOUXIAOJIEJUELECHUANTONGNAIYUANSHENGCHANGONGYINGYIJIZIYUANLIUTONGDEXIAOLVTONGDIAN。

                          CONGXINGYEDEJIAODUSHANGLAIKAN,MENGNIUDESHUZIHUASHENGJISHIJISHANGYESHIYICIRUZHIPINXINGYE“SHUZIHUASHENGWEI”DESHIFAN:

                          昊天棋牌JITONGGUONAIYUANSHUZIHUAHELIUTONGSHUZIHUA,MENGNIUSHIXIANLERUZHIPINSHENGCHANLIUTONGDEQUANLIANLUSHUZIHUAXITONGDEDAJIAN,YOUXIAOJIEJUELEGONGYINGLIANXIAOLVDETONGDIAN,SHIXIANLECONG“CAOYUANNIU”DAO“SHUZINIU”DE“SHENGWEISHIZHONGGOU”。

                          YUCITONGSHI,MENGNIUCHENGGONGDESHUZIHUAZHUANXINGYEDAZAOCONGMUCHANGDAOGONGCHANGDAOZHONGDUANDEQUANCHANYELIANSHUZIHUASHENGTAIXITONG,SUZAOLEQIYEXIANGSHUZIHUAGUODUKEGONGCANKAOJIEJIANDEWANZHENGZHUANXINGYANGBEN。

                          数字化升维之后,蒙牛的国际化“蜕变”之旅

                          JINNIAN8YUE28RI,MENGNIURUYE(2319.HK)FABU2019NIANZHONGQIYEJIGONGGAO,GONGGAOSHUJUXIANSHI,JINNIANSHANGBANNIAN,MENGNIUJINGLIRUNDA20.769YIYUAN,TONGBIZENGZHANG33%。ZAIYINGLIZENGZHANGDETONGSHI,MENGNIUJIXUJIJIKAIZHANHAIWAIYEWUBUJU,JIASUYOU“CAOYUANNIU”DAO“GUOJINIU”DETUIBIAN。

                          JUZHONGBAOXIANSHI,JIEZHIJINNIANSHANGBANNIAN,MENGNIUCHANGWEN、DIWENHEBINGQILINDESANSHIDUOGECHANPINYIXIAOSHOUZHIYINNI、XINJIAPO、MALAIXIYA、MIANDIAN、FEILVBIN、JIANPUZHAI、MENGGU、AODALIYA、JIANADADENGDUOGEGUOJIAJIZHONGGUOXIANGGANG、ZHONGGUOAOMENDIQU。

                          昊天棋牌2018NIAN,JIMENGNIUXINXILANGONGCHANGZHIHOU,WEIYUYINNIXIZHUAWASHENGDEMENGNIUYOUYICGONGCHANGZHENGSHIKAIGONG,MUQIAN,GAIGONGCHANGSHIGUONEIRUZHIPINQIYESHOUGEWEIYUDONGNANYADIQUDERUZHIPINSHENGCHANJIDI。QUNIANNIANDI,MENGNIUYOUYICGONGCHANGSHENGCHANDEDIWENRUSUANJUNJIDIWENSUANNAIDENGCHANPINJIZAIYINNIYAJIADA、ZHUAWADAODENGZHUYAOCHENGSHIDEHUOJIASHANGJIA,MUQIANYIFUGAICHAOGUO1.7WANJIADAXINGSHANGCHAOJIBIANLIDIAN,XIAOLIANGZENGZHANGBIAOXIANLIANGHAO。

                          ZAIYINNISHICHANG,YOUYICZHENGZAIKUAISURONGRUDANGDI,RANGXIAOFEIZHEQUANFANGWEI、DUOQUDAOGANSHOUDAOLEMENGNIUPINPAIDEJIANKANGGAINIAN。JUXI,MUQIAN,MENGNIUYIJINGZAIYINNISHIXIANBENDICHANXIAOYITIHUABUJU,ZAIYIYINNI、XINXILANWEI“SHUANGHAIWAIZHONGXIN”DEGUOJIHUAZHANLVEXIA,MENGNIUTONGGUOQUANCHANYELIANGAODIANDEHAIWAIBUJU,JIASUTUIJINGUOJIHUAZHANLVELUODI。

                          TONGGUO“SHUANGHAIWAIZHONGXIN”DEJIANSHE,MENGNIUCHUBUWANCHENGLERUZHIPINSHENGCHAN、LIUTONGHUANJIEZAIDONGNANYADIQUDEBUJU,WEILAIZAIDAYANGZHOUZHONGXINJIANCHENGTOUCHANHOU,MENGNIUJIANGXINGCHENGYIGUONEIRUZHIPINSHENGCHANLIUTONGLIANTIAOWEIJICHU,YIDONGNANYAHEDAYANGZHOU“SHUANGZHONGXIN”WEIZHICHENGDEQUANQIURUZHIPINCHANYELIANDEGOUJIAN。

                          昊天棋牌YUCHANYELIANTIAOGUOJIHUATONGBUDESHIMENGNIUPINPAIDEGUOJIHUA。

                          2019NIAN,MENGNIUYI“YOUYICPINPAIHUANXIN”JUJI“QINGSHUANGHAOZIWEI CHANGDAOTIANHUOLI”DECHUANBOZHELIDIAN,ZAIXINJIAPO、MIANDIAN,YIJIZHONGGUOXIANGGANGDENGDIKAIZHANYINGXIAOLUYANHUODONG,TONGGUOSHIXIANDONGNANYAHEGUONEIGANGAODIQUDEPINPAIYINGXIAOQIANGHUA,DACHENGPINPAIGUOJIHUADEYINGXIANGLITISHENG。

                          ZAIYINNISHICHANGDEPINPAIYINGXIAOSHANG,MENGNIUZAIYINNIZHAIYUEQIJIAN5ZHOUDIANSHIGUANGGAOJIZHONGTOUFANGHUANGJINSHIDUAN,JINXINGPINPAIQIANGSHIPUGUANG,TONGGUODANGDIDESHUZIHUAYINGXIAOPINGTAIDETOUFANG,SHIXIANQUANFANGWEI、LITIHUADEPINPAICHUANBO,JUZILIAOXIANSHI,MUQIAN“YOUYIC”ZAIHAIWAIZHIMINGDUBUDUANTISHENG,YOUWANGCHENGWEIDONGNANYASUANNAIPINLEIDIYIPINPAI。

                          昊天棋牌CONGGONGYINGLIANZHAGENHAIWAI,DAOLITISHIPINPAIYINGXIAOFUNENG,HUOYUEZAIGUOJISHICHANGDEMENGNIUYIRANGOUZHULEYOUGONGYINGLIAN“YINGSHILI”YUPINPAIZHIMINGDU“RUANSHILI”WEIYITIDEGUOJIHUAJINGZHENGLI。ZAIGONGYINGLIANLIUTONGTIXIYIJIPINPAIDEDUOWEIGUOJIHUATUIBIANXIA,MENGNIUYEJIANGCHENGWEIGUONEIRUZHIPINXINGYEDEGUOJIHUAMINGPIAN。

                          品质铸就品牌:蒙牛品质开启乳业新时代

                          JINRI,JUMEITIBAODAO,JINGZHANG、JINGHUGAOTIEYUJIYUJINNIANNIANDIZHENGSHITOURUYUNYING,ERMENGNIUJIANGCHENGWEIJINGZHANG、JINGHUGAOTIEDESHOUJIARUPINGUANFANGHEZUOHUOBAN,WEILVKETIGONGGENGGAOPINZHIDERUZHIPINGONGJI。ERMENGNIUCICINADAOJINGZHANG、JINGHUGAOTIESHOUZHANG“TONGXINGZHENG”DEBEIHOU,SHIMENGNIUDUIRUZHIPINPINZHIDEBUXIEZHUIQIUHENULI。

                          昊天棋牌“GUOQUSHINIANSHIZHONGGUORUYEDEFUXINGSHINIAN。”MENGNIUZONGCAILUMINFANGDUIMEITIBIAOSHI,“MUQIANGUONEIYUANNAIZHILIANGWULUNSHIDANBAIZHI、TIXIBAOHAISHIJUNLUOZHIBIAO,DOUYIJINGDADAOOUMENGSHUIPING,ZHEIBEIHOUQISHISHIJUDADEFUCHUYUTOURU。”

                          昊天棋牌ZI2009NIANQI,MENGNIULUXUYINRUZHONGLIANG、DANMAIArla、FAGUODANENGSANDAGUOJIHUAZHANLVEGUDONG,ZHULIMENGNIUJIANLIGUOJIHUADEMUCHANGGUANLIBIAOZHUN,ZAIYANGEDEZHILIANGTIXIHEGONGYINGLIANSUZAOSHANG,DUINAIYUANPINZHIYANGEGUANKONG。

                          昊天棋牌WEIHUODEWENDINGDEYOUZHINAIYUANGONGJI,MENGNIUXIANGJIZHANLVETOUZIZHONGGUOZUIDADEYUANNAISHENGCHANSHANGXIANDAIMUYE、ZUIDADEYOUJINAIGONGYINGSHANGSHENGMUGAOKE、DAXINGGUOJIQUANCHANYELIANRUYEGONGSIFUYUANMUYE。

                          CIWAI,MENGNIUHAITONGGUOQUANQIUJINGXUANNAIYUAN,BAOZHANGYOUZHICHANPINGONGJI。WEIZHANGWOCHUNJINGNAIYUAN,MENGNIUDANGNIANZAIXINXILANTANCELE100DUOKUAIYOUXIUMUCHANG,ZUIZHONGXUANDINGHUAIKATUODANGDIMUCHANGZUOWEINAIYUANGONGYING。JUXI,WEIHUODEDANGDIZHENGFUHEJUMINDEZHICHI,MENGNIUYASHILITUANDUIJIMEIHUJUMINXIEXIN,NAIXINJIEDAJUMINDEYIWEN,ZUIZHONGDEYIZAIDANGDIJIANCHANGTOUCHAN。

                          ZUOWEI“RUPINXINGUOHUO”DAIYANREN,MENGNIUHUODELEJINBOHUI、SHIJIEBEIDENGDUOFANGMIANDEPINZHIRENKE。ZAIJINNIANJUXINGDEDIERJIEJINBOHUISHANG,MENGNIULIANHEZHANLVEGUDONG Arla Foods JIHEZUOHUOBANYASHILIGUOJI,ZAIJINBOHUISHIPINJINONGCHANPINZHANQUJINGYANLIANGXIANG,YINFAQUANQIUGUANZHU。

                          QISHI,ZAOZAIQUNIAN,MENGNIUQIXIADETELUNSUCHUNNIUNAI、CHUNZHENCHANGWENSUANNIUNAI、DILANSHENGXUEBINGQILIN、MEIRIXIANYUXIANNIUNAISIZHONGCHANPINJIUCENGWEIDIYIJIEJINBOHUITIGONGYINGYANGGONGJI。JUXI,MENGNIUJIANGJIXUTUICHUXINDEGUOJIHUACHANPIN,ZAIYIPINZHIWEIHEXINDEGUOJIHUADAOLUSHANGJIXUSHIFANG“XINGUOHUO”DEMEILIYUGUANGCAI。

                          昊天棋牌ZAIJIJITUOZHANPINPAIGUOJIYINGXIANGLIDETONGSHI,MENGNIUYINAIYUANGUOJIHUAHEYANGEDEZHILIANGTIXIWEI“MENGNIUPINZHI”DECHUNJING、YOUZHIBAOJIAHUHANG。“YINJINLAI、ZOUCHUQU”DEZHANLVEXIA,MENGNIUTONGGUOOUMENGSHUIZHUNDERUYEZHILIANGBIAOZHUNHEQUANQIUNAIYUANDEJINGXUAN,ZHUJIUPINPAIHEXINJIAZHI。

                          结语

                          ZUOWEIJINGZHANG、JINGHUGAOTIEDEGUANFANGRUZHIPINHEZUOHUOBAN,MENGNIUJIANGJIXUYIPINZHIZHUJIUPINPAI,ZAIJINGLIGUO“SHUZIHUASHENGWEI”ZHIHOU,YISHUZIXIAOLVBUDUANTISHENGPINPAIJINGZHENGLI,CONGERSHIXIANYOU“CAOYUANNIU”DAO“GUOJINIU”DETUIBIAN,ZAIQUANQIUZHANLVEDESHENRUXIA,MENGNIUYEJIANGYINLINGGUONEIRUZHIPINXINGYEMAIXIANGYUGUOJIJIEGUI、BINGXINGDEXINSHIDAI。

                          数字化 蒙牛 牛奶
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